DALUCI / PARTNER CONVERSATIONS

Everyday spaces,
thoughtfully yours.

Daluci is India's solution-led home & lifestyle brand — turning the weekly scramble for the right kitchen, bathroom and storage products into one considered purchase.

Watch the Daluci story Get in touch
A thoughtfully styled living space from the Daluci brand presentation
CRAFTED FOR EVERYDAY LIVING A Vagh Group venture
Home
Kitchen
Bathroom
Storage

The problem

India shops for products. It still lacks solutions.

Whether it's a young family in Ahmedabad, a newly-wed couple in Bangalore, a minimalist professional in Delhi or a college hosteller in Indore — the need is the same: home, kitchen and bathroom essentials that actually work together, without the search.

Real time and money, lost every week Households spend meaningful hours a week — and a real chunk of the household budget a year — on cross-app comparison shopping for home & kitchen essentials.

The Daluci approach

Daluci doesn't sell products — it sells finished decisions. Every Solution Kit is designed end-to-end for a real moment in a household's life.

  • PG students — Wardrobe Storage Solution Kit
  • Newly-wed couples — Kitchen Starter Solution Kit
  • Tenants — No-Drill Hanging Solution Kit
  • Any home — Bathroom Upgrade Solution Kit

An operating foundation

A revenue-generating brand, already in motion

Multi-crore annual revenue

An established commerce operation with financial details available for discussion.

Millions of customers served

A nationwide base built across marketplaces, quick commerce and D2C.

Customer-led product discovery

Marketplace feedback helps shape the next generation of everyday solutions.

150+
Live SKUs
Multi
Channel presence

Marketplace feedback

4.2/5
Amazon
50,000+ reviews · STEP Seller Award
4.1/5
Flipkart
2,00,000+ reviews · Highest ROI Award
4.0/5
Meesho
5,00,000+ reviews · Gold Seller status

Company-provided figures from the supplied overview; reporting dates and supporting records are available on request. Ratings are shown out of 5; review bars use the largest reported count as their reference.

Live across e-commerce, quick commerce and D2C

AmazonFlipkartMeeshoMyntra ZeptoBlinkitSwiggy InstamartAmazon NowOwn D2C

One brand, four everyday zones

Curated solution kits, not just products

01

Home

Baskets, organisers & daily fixes for every room.

02

Kitchen

Starter kits & care essentials for a new household.

03

Bathroom

No-drill storage & quick, damage-free upgrades.

04

Storage

Foldable organisers built to save space in small homes.

Market & opportunity

A large market, still short on trust

Consumers today are stuck choosing between low-trust unbranded products and high-priced, imported design. Daluci builds the accessible middle ground.

Home & household essentials (India)100%
Total addressable market
Reference point — the full Indian home & household essentials category.
Already online~20%
Indicative estimate from the company overview; scope and reporting date require verification.
Daluci's serviceable segment~9%
Indicative company estimate for the focused segment, relative to the total category.

Where Daluci sits

Too cheap

Unbranded, inconsistent quality, no trust.

Daluci

Design, trust and affordability, in one place.

Too premium

Aspirational, imported, out of reach for most.

A disciplined path forward

The roadmap

Year 1

Digital domination

Turn the D2C website into a true brand hub, and scale curated bundles aggressively across e-commerce and quick commerce.

Year 2+

Go global online

Reach consumers in the US, UK and Australia who already want Indian, design-first home solutions.

Year 3+

Offline expansion

Daluci experience zones in modern retail, and ready-to-pick solution kits across hundreds of tier-2/3 cities.

Backed by experience

An operator-led team, inside a larger ecosystem

13+ years of hands-on e-commerce and AI-driven business experience sit behind Daluci's day-to-day decisions — backed by a full management team across sales, operations and procurement.

7
Vagh Group sectors
26
Ventures, shared expertise
4
Owned warehouses
3
Global trademarks · UK, US, UAE

Use of funds

Where a new investment will go

The proposed allocation is intended to support the next stage of growth — deepening inventory, accelerating acquisition and strengthening the tech and team behind it.

Illustrative allocation from the supplied overview. Final deployment is subject to approval and diligence.

USE OFFUNDS
40%Inventory & working capital
40%Marketing & customer acquisition
10%Technology
5%Talent & operations
5%Contingency

See it for yourself

The Daluci story, in a few minutes

A short walkthrough of the brand, the products and the people building it.

Best with sound on. Pressing play loads content from YouTube.

If playback is unavailable, watch on YouTube

How to connect

Three simple steps

01

Explore this page

Get the full picture — traction, market, the roadmap and where the raise will be used.

02

Watch the story

See Daluci in action in the short video above.

03

Talk to us

Reach out below to set up a 20-minute conversation with the team.

Investment summary (PDF)

A two-page leave-behind covering traction, market and roadmap.

Request summary